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Why You Need To Know Your Secondary Brand Personality

purple, pink, and blue notebook with pen on desk with vase of white and green flowers


Your brand personality… that wonderful combination of traits and characteristics that makes your brand special. If you’ve never heard the term before, you might be wondering how a brand can have a personality (let alone a secondary one!) but trust me when I tell you – understanding your brand personality, and aligning everything within your brand, is like business magic! One day I really must write a post giving more insight on brand personality as a whole (I did an IGTV video which gives a bit more detail, click here if you want to watch). However, today, I want to focus on why you need to know your secondary brand personality.

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Creating A Brand That Feels Good

White tulips in pot, paintbrushes, notebook on desk in Kerri Awosile creative space


If you’ve known me for a while, you might have seen my previous posts ‘A Career Of Joy And Fulfilment’ and ‘Is my business fulfilling me?’. Fulfilment, to me, is about everything as a whole working together – from my happiness to my finances, and from my mental health to my relationships. Having a fulfilling business (and life) is about all of those things aligning. However, today, I want to focus on one aspect… creating a brand that feels good.

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5 Mistakes To Avoid When Designing Materials For Your Business

Laptop, vase of hydrangeas, and notebooks, on Kerri Awosile's desk with window light behind


From social media graphics to freebie downloads, and podcast covers to brochures, there are so many materials and ‘things’ within your business that need designing. Of course, working with a professional graphic designer (ahem!) will ensure everything your business puts out into the world looks on-brand and gorgeous, but it’s not always possible to outsource your brand’s design needs – I get it. So, how do you design things yourself? Well, the answer to that question really depends on a few factors such as your brand personality and the purpose of the material. It’s a whole other post in itself (note to self – write that post!). Instead, today, I want to share ‘5 mistakes to avoid when designing materials for your business’… as they are five mistakes that apply to most brand personalities and all sorts of business materials, so should help lots of you.

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Making Time For Creativity Will Improve Your Creative Business

Kerri Awosile laptop for creative writing blogging service for inspiring and creative small businesses and brands, with fresh white tulips

…finding a way to encourage creativity back to the table, when it would rather be holidaying in the Caribbean with a pineapple mocktail in hand and a floral lei round its neck, is so important.

If you are anything like me, then around this time every January you hit a bit of a wobble. Not necessarily complete overwhelm, but that slightly unsettled feeling that goes hand-in-hand with imposter syndrome (doubting your abilities), tiredness, and a disheartening realisation that you’ve got a long to-do list to get through before you can reach those new year’s goals! The kinds of thoughts and feelings that don’t always lend themselves to creativity – which can be somewhat of an issue when your work relies heavily on creative ideas and tasks. There is a little trick, however, and quite an obvious one at that (though, that’s not to say it’s easy). ‘What is this magically-simplistic-but-takes-some-perseverance-to-implement tactic?’ I hear you ask. Well – if you’ve fallen into a slump, then making time for creativity will improve your creative business. Ta-da! I told you it was simple. Okay, let me explain…

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Is my business fulfilling me?

Artist, writer, and designer in the UK, Kerri Awosile at her desk painting, with eucalyptus in the foreground.

Accepting the truth (‘no, my business is not fulfilling me’) opened my eyes to what I actually wanted to do in my career and life. Then, and only then, did everything start slotting into place.

It’s that time of year again, isn’t it? When we all start reflecting on the past twelve months and thinking ahead to what the new year might bring. This time last year I was in a very different headspace to now. I knew I wasn’t happy in my old business, and wanted change, but I didn’t really know what that meant or looked like. It was also hard to accept I would be turning away from years of hard work and passion, in building up my first business…but I was certain I needed to find a different path. It took me a few months to work out exactly what I wanted and needed to do, but ultimately it came down to some very basic questions. The most important of all: is my business fulfilling me?

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How Bespoke Brand Graphics & Illustrations Can Help Your Business

green watercolour splatter and white leaf icon graphic, for brand social media visual branding by Kerri Awosile art, writing, design in the UK

Whether you are just starting out in business and need content for your website and social media, or you’ve been going strong for a few years and need some elements that fit where your brand is heading – bespoke brand graphics and illustrations can help your business. Here’s how…

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What’s All The Fuss About Fonts?

What's all the fuss about fonts watercolour graphic for Kerri Awosile blog

If you often find yourself wondering ‘what’s all the fuss about fonts, the hype with the type, and the lingo of the letters?’ then this one’s for you…

A few weeks ago, I had an amusing discussion with a client when working on her branding design – about fonts. About how much I love typography and the different message, emotion and personality you can convey with it, and how she really didn’t get what the big deal was. Fast forward to only recently, when I was designing branding for my husband’s new venture (he’s starting his own school – cue unashamedly proud plug: STEM School), and my husband also didn’t see what was so interesting about choosing the right fonts. In fact, when I presented two very different options to him his comment was simply ‘they look the same’!

I understand that not everyone gets as much joy from those pretty little letters as us designers, but I thought it might be helpful to give a guide for anyone struggling to get their heads around the topic.

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Finding Your Niche

Kerri Awosile - Artist, Writer, Designer based in Surrey, UK - working on a painting with tulips on desk


When starting a business, or looking to rebrand, finding your niche can feel like a daunting task. I get it, it’s a big deal. Your niche dictates the scope of your future work, who you will work with, and what you will be doing with your time. Now, I’m not a business coach and I’m certainly not an expert in marketing strategy but I had a big realisation when finding my own niche and it’s a thought that might just help you. So, here it is – my tip for finding your niche…

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How To Cope With Overwhelm When Running Your Own Business

Notebooks and Pen on desk with laptop for Kerri Awosile blog


When I first decided I wanted to write this post I originally came up with the title ‘how to avoid overwhelm’. I quickly realised, however, how unrealistic that statement would be and how much unfair pressure it could create. Experiencing a feeling of overwhelm sometimes, when running your own business, is kind of ‘normal’ (dare I say it). That’s not to say it’s the general or everyday mindset of the self-employed but it is something we all, whether business owners or not, experience at some point and to some degree. Add being entirely responsible for your own job and income into the mix and suddenly the chances of feeling overwhelmed, from time to time, increase significantly.

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