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What’s All The Fuss About Fonts?

What's all the fuss about fonts watercolour graphic for Kerri Awosile blog

 

If you often find yourself wondering ‘what’s all the fuss about fonts, the hype with the type, and the lingo of the letters?’ then this one’s for you…

A few weeks ago, I had an amusing discussion with a client when working on her branding design – about fonts. About how much I love typography and the different message, emotion and personality you can convey with it, and how she really didn’t get what the big deal was. Fast forward to only recently, when I was designing branding for my husband’s new venture (he’s starting his own school – cue unashamedly proud plug: STEM School), and my husband also didn’t see what was so interesting about choosing the right fonts. In fact, when I presented two very different options to him his comment was simply ‘they look the same’!

I understand that not everyone gets as much joy from those pretty little letters as us designers, but I thought it might be helpful to give a guide for anyone struggling to get their heads around the topic.

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Finding Your Niche

Kerri Awosile - Artist, Writer, Designer based in Surrey, UK - working on a painting with tulips on desk

 

When starting a business, or looking to rebrand, finding your niche can feel like a daunting task. I get it, it’s a big deal. Your niche dictates the scope of your future work, who you will work with, and what you will be doing with your time. Now, I’m not a business coach and I’m certainly not an expert in brand strategy but I had a big realisation when finding my own niche and it’s a thought that might just help you. So, here it is – my tip for finding your niche…

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How To Cope With Overwhelm When Running Your Own Business

Notebooks and Pen on desk with laptop for Kerri Awosile blog

 

When I first decided I wanted to write this post I originally came up with the title ‘how to avoid overwhelm’. I quickly realised, however, how unrealistic that statement would be and how much unfair pressure it could create. Experiencing a feeling of overwhelm sometimes, when running your own business, is kind of ‘normal’ (dare I say it). That’s not to say it’s the general or everyday mindset of the self-employed but it is something we all, whether business owners or not, experience at some point and to some degree. Add being entirely responsible for your own job and income into the mix and suddenly the chances of feeling overwhelmed, from time to time, increase significantly.

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What’s The Difference Between A Blogger And Copywriter?

Laptop and flower vase on desk with window from Kerri Awosile blog

 

Before we get into this, let me just clarify something. This post is supposed to be a light-hearted and informative look at the difference between a blogger and copywriter (and blog posts and copy) in general opinion. I am not a dictionary, I am not the surveyor of writing terminology, and I’m certainly not an English language professor. The opinions expressed in this post are just that – opinions. Other writers might associate with different terms, or disagree – there is no definitive right or wrong answer.

When first starting this business, I knew the broad boundaries of projects I would like to work on but also wanted to keep an open mind to prevent any limits on my creativity and potential. Now, feeling more settled in my new business ‘identity’ (three months in, after three years in my first venture), I’m starting to clarify both where my interests lie and where I can best help others.

I was pretty sure from the get-go that my services under the ‘writing’ umbrella wouldn’t include copywriting, but it’s only since discovering my love of blogging for clients that I’ve realised why. There is a fine line and yet big difference between the role of a blogger and copywriter, so I thought it would be helpful, for anyone trying to work out which service they need for their business, to give an overview of the two.

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What Should I Put In A Client Proposal?

Client Proposal document design ideas for advice on what to include by Kerri Awosile creative services UK

 

So, you know your ideal client, you’ve got your branding and messaging sorted, you know what you’re offering, and the enquiries are coming in (or aren’t far away). Now you’ve got to knock each client’s socks off and win the contract…but how? Sending out a simple email response might work (in some scenarios) but an inspiring client proposal document – well – that could be the difference between an ‘I’ll think about it’ and ‘when can we begin?’!

I think of client proposals as somewhere between a quote and a bespoke brochure. Sure, they still give the client the costs and details (as expected in a quote) but, instead of just presenting the client with a set of figures and information in a written email, proposals also visually present what you are offering in a way that makes the client fall in love with you and your work…at least that’s the plan.

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What Should I Blog About?

Kerri Awosile laptop for creative writing blogging service for inspiring and creative small businesses and brands, with fresh white tulips

 

Creative writing is something I have enjoyed for so long now that it feels second nature to me. I’m not so worried about my sentences being perfectly structured, or the technicalities of writing – I just focus on how the words make me, and others, feel and the power of a message. I’m very grateful that the question ‘what should I blog about?’ doesn’t tend to rear its head. In fact, I often find myself having to slow down my inspiration for what to write next, in order to catch one idea before another swiftly swoops in and attempts to knock the first thought off its perch.

Since adding blog writing to my services, for inspiring and creative brands, however – I’ve realised that for a lot of people writing doesn’t always come so easy. For some it’s a time factor, for others it’s a lack confidence, but for many it’s an uncertainty over what to ‘talk’ about. They find themselves looking at a blank blogging ‘schedule’ (knowing it’s supposed to boost their website SEO, and therefore potential enquires, if they post regularly) thinking ‘what do I write?’ and ‘what should I blog about?’. So, I thought it might be helpful if I shared a few tips on how I create a list of blog post ideas, not just for myself but for my clients too…

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