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Creative Business: Wedding Planner, Coordinator, & Stylist, Lauren Goodman of Bluebird Creative Events

Lauren Goodman of Bluebird Creative Events
Photography: Mindy Coe Photography

“So I wouldn’t say I’ve always been creative…. I’d say creativity is part of who I am. It’s what lights me up and makes me, me!”


Time for another Creative Business feature… the ever so talented, caring, and stylish, Lauren Goodman of Bluebird Creative Events. Lauren is one of the most inspiring people I know. Watching her navigate 2020 with style and integrity has been amazing. As a Surrey wedding planner, coordinator, and stylist, the last year has been (understandably) challenging, but has that stopped Lauren from creating unforgettable experiences? Not in the slightest. In fact, she’s managed to come up with a ‘pivot’ so perfect for her brand, by offering at home services and products involving food and creativity… I mean, what’s not to love?!

I first got to know Lauren on social media, back when I was making cakes in the wedding industry. Little did I know at the time (but very soon realised), she lives just a five minute walk from my studio. Going to a local café for a good chat was starting to become a very enjoyable habit before Covid… and I’m so looking forward to a time when we can talk all things creativity and business again. In the mean time, let’s get to know more about the wonderful woman behind the business…

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Creative Business: Designer of the LIFEstyled Planner, Lou Rodrigues

Lou Rodrigues from LIFEstyled planner on sofa with planner
Photography: Visible by Hannah

“It was a scary decision to make at the time but I’ve always been a strong believer in going with your gut and I knew it was the right thing to do.”


Next in the Creative Business series is the wonderful creative behind LIFEstyled Planner, Lou Rodrigues. I’ve known Lou in social media circles for a couple of years now. She’s such a lovely person, and both her eye for design and tenacity in business is amazing. Not only does she create the gorgeous designs for the LIFEstyled Planner covers, she also handles the day-to-day running of the company, and I’m sure I’m not the only person she inspires on a regular basis. Let’s get to know more about her…

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Apple Crumble Cake Recipe

Apple crumble cake slice by Kerri Awosile


If there was ever a cake to make me feel nostalgic, it’s Apple Crumble Cake. My grandad is a great baker and ever since I can remember he’s been making tasty treats. Now, more often than not, it’s his infamous ‘chuck-it-in cake’ (there is a recipe for it, but he thinks he originally just threw all the ingredients together and the name ‘chuck-it-in cake’ sort of stuck). However, when I was a child, he always used to make Apple Crumble Cake. It was, and still is, my favourite!

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Learning Cross Stitch – Part Two

Bee Happy cross stitch design by The Spinneyfield Stitchery on the Kerri Awosile blog


Well, I think it’s safe to say, this post is coming to you somewhat later than planned. I wrote the first part back in July (where did three months go?!) and I had every intention of writing this follow-up within a few weeks. Anyway… it’s for good reason I’ve taken my time, and I’ll explain all. So, let’s talk cross stitch, learning new creative skills, and making time for creativity.

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Cherry Madeira Cake Recipe – Including A Gluten Free Version

Cherry Madeira cakes by Kerri Awosile


Mmmm, cherry Madeira cake! I’m a little bit in love with cherries at the moment. We discovered frozen cherries in the supermarket a few weeks ago and I started adding them to our morning porridge (they make it taste great, and the colour is amazing). I’ve also been making compote for yoghurt, which is yummy, and we recently discovered a cherry and vanilla ice cream too. It’s really given me the taste for cherries. So, last weekend, I decided to dig out my recipe for cherry Madeira cake. It also just so happened to tie in with the first week of a certain TV baking show and, knowing how peckish the programme usually makes me, it wasn’t a bad thing having a tasty treat on hand whilst watching.

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Behind The Scenes of ‘The Brandalong’ Branding Design

Product tag design for fictional brand Lana Dewell Textiles created during The Brandalong

…and a brief look at brand personality


If you follow me over on Instagram, you might have seen (or even taken part) in The Brandalong during August. For those who don’t follow me on Instagram, and have no idea what I’m talking about, firstly – pop on over as it’s where I spend most of my time and share my latest creations, secondly – here’s a quick explanation… The Brandalong was an interactive way to give you a glimpse into the joy of branding design. Together, we created a fictional brand, from scratch. With my Instagram followers choosing everything from our brand’s industry to the pattern for packaging.

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Beautiful, Clean, And On-Brand PDF Design

Beautiful and clean PDF design for Kate Avery Flowers by UK graphic designer, Kerri Awosile

Behind the Scenes of Kate Avery Flowers’ “Hug In A Jar” Tutorial Project

Kate Spicer, the creative and lovely woman behind Kate Avery Flowers, is a floral stylist with well over ten years of experience in the industry. It’s this experience, and knowledge, as well as her generous and kind-hearted personality, that has led Kate to not only creating gorgeous (and I do mean GORGEOUS!) floral arrangements herself, but also to teaching other florists the art of stunning floral design. A few months ago, in the midst of full lockdown, Kate approached me to create a beautiful, clean, and on-brand pdf design to go alongside a video for her “Hug In A Jar” tutorial. It was one of my favourite projects to date, and I thought I would give you a little insight into the process…

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Having Fun Writing A Single Vowel Poem

Kerri Awosile artist designer writing blog post at desk with flowers


It has been a couple of months since I last wrote a creative lifestyle post, and this one is quite different to any I’ve written before. I’ve been wanting to share a creative writing project for ages but couldn’t think of the right way in. Then, this morning, I saw another single vowel poem pop up on Instagram (having seen my first only a few weeks ago) and immediately got the urge to try writing my own. Thankfully, I’d already scheduled time to write a blog post this afternoon (I’ll write that idea another day), so I was able to have some guilt-free creative fun.

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Creative Business: Personal Branding & Family Photographer, Deepa Rodrigues

Deepa Rodrigues with her camera
Photography: Lucy Napier

“It feels like a community knowing you’re not the only one dealing with the trials and tribulations of running a small business.”


Our next Creative Business feature is the ever so lovely, personal branding and family photographer, Deepa Rodrigues. I first got to know Deepa in an online business community and soon felt a connection with both her documentary photography style (the way she captures families in such a natural way is just wonderful!) and her calm and caring nature. We’ve yet to meet offline (one day we must rectify this, Deepa) and there’s still a lot I want to know about her story, so I can’t wait to find out more about the talented woman behind the business…

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Creative Spaces: The Beautiful Garden of Hazel Shaw (Eden Blooms Florist)

Beautiful Garden of Hazel Shaw, owner Eden Blooms Florist

“As the years have gone by its moved from being a decorative garden to a productive cutting garden full of herbs, annuals, roses, dahlias and peonies which we use for our wedding work.”


I am giddy with excitement as I write this post. It’s the first in a brand new series called ‘Creative Spaces‘… a series I hope is going to really inspire and interest you. It’s certainly brought me joy already, just putting it together!  From small business studios to home interiors and from the literal (i.e. a space where creative magic happens) to the lateral (a space where lots of love has gone into its creation) – the Creative Spaces series is going to explore some wonderful, gorgeous, and imaginative spaces, and the stories behind them.  

To start things off, I’m bringing you a breath of fresh air with the beautiful garden of Hazel Shaw (owner of Eden Blooms Florist). I follow Eden Blooms on Instagram and, throughout lockdown, Hazel has been sharing stories and images of her stunning garden. As someone who doesn’t have a garden, it has been a wonderful escape for me and I’ve looked forward to seeing that little coloured circle appear around her Instagram profile icon – signalling more inspiration and peaceful imagery might be just a tap away.

Without further ado, let’s discover more about Hazel’s garden (prepare to feel a sense of content calm wash over you)

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