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Behind The Scenes of ‘The Brandalong’ Branding Design

Product tag design for fictional brand Lana Dewell Textiles created during The Brandalong

…and a brief look at brand personality

 

If you follow me over on Instagram, you might have seen (or even taken part) in The Brandalong during August. For those who don’t follow me on Instagram, and have no idea what I’m talking about, firstly – pop on over as it’s where I spend most of my time and share my latest creations, secondly – here’s a quick explanation… The Brandalong was an interactive way to give you a glimpse into the joy of branding design. Together, we created a fictional brand, from scratch. With my Instagram followers choosing everything from our brand’s industry to the pattern for packaging.

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Beautiful, Clean, And On-Brand PDF Design

Beautiful and clean PDF design for Kate Avery Flowers by UK graphic designer, Kerri Awosile

Behind the Scenes of Kate Avery Flowers’ “Hug In A Jar” Tutorial Project

Kate Spicer, the creative and lovely woman behind Kate Avery Flowers, is a floral stylist with well over ten years of experience in the industry. It’s this experience, and knowledge, as well as her generous and kind-hearted personality, that has led Kate to not only creating gorgeous (and I do mean GORGEOUS!) floral arrangements herself, but also to teaching other florists the art of stunning floral design. A few months ago, in the midst of full lockdown, Kate approached me to create a beautiful, clean, and on-brand pdf design to go alongside a video for her “Hug In A Jar” tutorial. It was one of my favourite projects to date, and I thought I would give you a little insight into the process…

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Having Fun Writing A Single Vowel Poem

Kerri Awosile artist designer writing blog post at desk with flowers

 

It has been a couple of months since I last wrote a creative lifestyle post, and this one is quite different to any I’ve written before. I’ve been wanting to share a creative writing project for ages but couldn’t think of the right way in. Then, this morning, I saw another single vowel poem pop up on Instagram (having seen my first only a few weeks ago) and immediately got the urge to try writing my own. Thankfully, I’d already scheduled time to write a blog post this afternoon (I’ll write that idea another day), so I was able to have some guilt-free creative fun.

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Creative Business: Personal Branding & Family Photographer, Deepa Rodrigues

Deepa Rodrigues with her camera
Photography: Lucy Napier

“It feels like a community knowing you’re not the only one dealing with the trials and tribulations of running a small business.”

 

Our next Creative Business feature is the ever so lovely, personal branding and family photographer, Deepa Rodrigues. I first got to know Deepa in an online business community and soon felt a connection with both her documentary photography style (the way she captures families in such a natural way is just wonderful!) and her calm and caring nature. We’ve yet to meet offline (one day we must rectify this, Deepa) and there’s still a lot I want to know about her story, so I can’t wait to find out more about the talented woman behind the business…

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Creative Spaces: The Beautiful Garden of Hazel Shaw (Eden Blooms Florist)

Beautiful Garden of Hazel Shaw, owner Eden Blooms Florist

“As the years have gone by its moved from being a decorative garden to a productive cutting garden full of herbs, annuals, roses, dahlias and peonies which we use for our wedding work.”

 

I am giddy with excitement as I write this post. It’s the first in a brand new series called ‘Creative Spaces‘… a series I hope is going to really inspire and interest you. It’s certainly brought me joy already, just putting it together!  From small business studios to home interiors and from the literal (i.e. a space where creative magic happens) to the lateral (a space where lots of love has gone into its creation) – the Creative Spaces series is going to explore some wonderful, gorgeous, and imaginative spaces, and the stories behind them.  

To start things off, I’m bringing you a breath of fresh air with the beautiful garden of Hazel Shaw (owner of Eden Blooms Florist). I follow Eden Blooms on Instagram and, throughout lockdown, Hazel has been sharing stories and images of her stunning garden. As someone who doesn’t have a garden, it has been a wonderful escape for me and I’ve looked forward to seeing that little coloured circle appear around her Instagram profile icon – signalling more inspiration and peaceful imagery might be just a tap away.

Without further ado, let’s discover more about Hazel’s garden (prepare to feel a sense of content calm wash over you)

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Creative Business: Illustrator & Designer, Caro Montiel of Fox Bear Studio

Caro Montiel of Fox Bear Studio

“If you have a ‘Day Job’ that is totally OK, you are not less of an artist, creative, etc. for having one. You are smart! Your day job is your best Investor/Sponsor for your creative endeavor.”

 

Our next Creative Business feature is the lovely Caro Montiel of Fox Bear Studio. Caro is an amazing illustrator and designer, creating wonderfully whimsical children’s illustrations and gorgeous surface pattern designs. She has the sweetest range of little character illustrations (my favourite is Lion Bear) and even makes little animations with them. Let’s find out more about the inspiring woman behind the creative business…

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Do You Have an Inspiring and Creative Space?

White tulips in pot, paintbrushes, notebook on desk in Kerri Awosile creative space

 

Have you renovated your home, carefully curating a gorgeous style? Is your garden an oasis of calm, or a creative space of fun, with a beautiful design? Do you have a wonderful studio or workshop that brings out the best of you and your work? For me, my business is about so much more than ‘just’ products and services. It’s about inspiring creativity in you. That’s why I would love to start a new series here on the blog called ‘Creative Spaces’ – sharing wonderful images of inspiration and the stories behind them.

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Creative Business: Luxury Dining Specialist, Chido Plunkett Of DaChi’s Restaurant To You

Chido Plunkett of DaChi's Restaurant to You
Photography: Summers Photography

“Trust your instinct… you are destined for more, much much more.”

 

Next up in the Creative Business series, we’ve got the wonderful Chido Plunkett of DaChi’s Restaurant to You. As one half of a husband and wife team, Chido brings style and finesse to DaChi’s personal chef, private dining, and dinner party services. For a mouth-watering array of inspiration you can also find DaChi’s on Instagram – just be warned, it’s a dangerous browse if you’re feeling a bit peckish!

Before you head over and start salivating, let’s get to know the woman behind the creative business…

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5 Mistakes To Avoid When Designing Materials For Your Business

Laptop, vase of hydrangeas, and notebooks, on Kerri Awosile's desk with window light behind

 

From social media graphics to freebie downloads, and podcast covers to brochures, there are so many materials and ‘things’ within your business that need designing. Of course, working with a professional graphic designer (ahem!) will ensure everything your business puts out into the world looks on-brand and gorgeous, but it’s not always possible to outsource your brand’s design needs – I get it. So, how do you design things yourself? Well, the answer to that question really depends on a few factors such as your brand personality and the purpose of the material. It’s a whole other post in itself (note to self – write that post!). Instead, today, I want to share ‘5 mistakes to avoid when designing materials for your business’… as they are five mistakes that apply to most brand personalities and all sorts of business materials, so should help lots of you.

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Learning Cross Stitch – Part One

Cross Stitch Kit by The Spinneyfield Stitchery for Kerri Awosile Blog

 

Okay, so, I’m going to be honest. I had every intention of this just being a single post with my experience of trying a new creative project (a cross stitch kit), from start to finish. I was going to take you on the journey with me, from the blank material to the completed picture, in the hope it inspired you to try something different. Little did I know, learning cross stitch again, after nearly twenty years since last attempting it, would actually remind me what creating for joy is all about… and take me somewhat longer than expected! So, instead, I’m splitting the post into two and want to share a little insight into what I’ve learnt so far (spoiler – not just how to cross stitch!).

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