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Making Time For Creativity Will Improve Your Creative Business

Kerri Awosile laptop for creative writing blogging service for inspiring and creative small businesses and brands, with fresh white tulips


…finding a way to encourage creativity back to the table, when it would rather be holidaying in the Caribbean with a pineapple mocktail in hand and a floral lei round its neck, is so important.


If you are anything like me, then around this time every January you hit a bit of a wobble. Not necessarily complete overwhelm, but that slightly unsettled feeling that goes hand-in-hand with imposter syndrome (doubting your abilities), tiredness, and a disheartening realisation that you’ve got a long to-do list to get through before you can reach those new year’s goals! The kinds of thoughts and feelings that don’t always lend themselves to creativity – which can be somewhat of an issue when your work relies heavily on creative ideas and tasks. There is a little trick, however, and quite an obvious one at that (though, that’s not to say it’s easy). ‘What is this magically-simplistic-but-takes-some-perseverance-to-implement tactic?’ I hear you ask. Well – if you’ve fallen into a slump, then making time for creativity will improve your creative business. Ta-da! I told you it was simple. Okay, let me explain…

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Five Most Inspiring Women Of 2019

Kerri Awosile, UK creative artist, writer and designer, at desk with paintbrush and eucalyptus in foreground


Wow! That’s the word that comes to mind when I think of the past twelve months. Wow, wow, wow. It has been such a wonderful year, and far beyond my expectations. I started 2019 still running my first business, making wedding cakes, but already knew at heart – something needed to change. Take a read of my posts ‘A career of Joy & Fulfilment’ and ‘Is my business fulfilling me?’, if you want to know more. I’m really touched and overjoyed by the creative projects I’ve helped clients create, and so excited to have launched my first range of Christmas cards and Art Prints. I could talk for hours about all my amazing clients, and the projects I’ve worked on, but instead I thought I’d do something a little different for a ‘Best of 2019’ post, by sharing my Five Most Inspiring Women of 2019.

Some I have worked with directly; others have simply inspired me from afar. Come 2020, I hope to have made a couple of tweaks to my brand, to even better align with where I want to take my business – and inspiring creativity is definitely going to be at the heart. So, without further ado, here is my list of the five most inspiring women I’ve come across this year…

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Chocolate and Hazelnut Cake

Chocolate & Hazelnut Cake recipe for Creative Project blog by Kerri Awosile, UK - cake slice


With fun festivities just around the corner, I felt another urge to share a creative project with you. This time it’s the yummy type! Though I said goodbye to creating wedding cakes (my first business) at the beginning of this year – I still enjoy baking, and thought I would let you in on my own Chocolate and Hazelnut Cake recipe. It took me a couple of hours to make and bake, then a further hour or so to decorate the following day. Whether serving it for Christmas tea, a New Year’s Eve celebration, or even a winter birthday – it will hit the spot. It’s rich, indulgent, very celebratory…and ooh so naughty but nice! Let’s get started…

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Is my business fulfilling me?

Artist, writer, and designer in the UK, Kerri Awosile at her desk painting, with eucalyptus in the foreground.

Accepting the truth (‘no, my business is not fulfilling me’) opened my eyes to what I actually wanted to do in my career and life. Then, and only then, did everything start slotting into place.


It’s that time of year again, isn’t it? When we all start reflecting on the past twelve months and thinking ahead to what the new year might bring. This time last year I was in a very different headspace to now. I knew I wasn’t happy in my old business, and wanted change, but I didn’t really know what that meant or looked like. It was also hard to accept I would be turning away from years of hard work and passion, building up my first business…but I was certain I needed to find a different path. It took me a few months to work out exactly what I wanted and needed to do, but ultimately it came down to some very basic questions. The most important of all: is my business fulfilling me?

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Creative Business: Botanical Illustrator Charlotte Argyrou

Botanical Illustrator Charlotte Argyrou, at home in her studio
Photography: Donna Ford


“…I’ve learned that creativity is not optional, or an indulgence. Allowing time and space for my own creative awakening is fundamental to my core happiness.”


For the next in my Creative Business blog series, I have the incredibly talented, botanical illustrator, Charlotte Argyrou. I’m often impressed by other people’s creative talents but Charlotte’s illustration skills really do blow me away – her botanical illustrations are simply breathtaking! Working with lots of top artisan florists, and offering a wonderful wedding gift service, Charlotte has rightfully gained a well respected reputation in the wedding industry. On top of her amazing creative talent she also has some valuable insight into business. So, without further ado, let’s here from the inspiring woman herself…

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‘The Stars Are Brightly Shining’ DIY Christmas Decoration Tutorial

The stars are brightly shining DIY Christmas decoration tutorial on Kerri Awosile's blog

My husband and I have been together nearly eleven years, but for some reason we haven’t accumulated many Christmas decorations. This is our second Christmas as a married couple, and I’ve decided it’s time we had some more Christmas bits to make our home feel festive. I will probably get tempted to buy things, but I also wanted to do something creative and make a decoration myself. I get to work with inspiring and creative women in my business, and on some amazing projects that bring me a lot of fulfilment…but from sometimes it’s nice (important, even) to remind myself what it’s like to create something just for the sake of joy alone. So, today I want to share a little creative project I made this week. I’ve also created a tutorial, so you too can make a DIY Christmas decoration with hand-painted ‘the stars are brightly shining’ text.

It was quite simple to create, and I’ve even included a free download template* so you can paint the same text design yourself. After all, if I can live a more creative, light, and fulfilled life – then why can’t you?

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How Bespoke Brand Graphics & Illustrations Can Help Your Business

green watercolour splatter and white leaf icon graphic, for brand social media visual branding by Kerri Awosile art, writing, design in the UK

Whether you are just starting out in business and need content for your website and social media, or you’ve been going strong for a few years and need some elements that fit where your brand is heading – bespoke brand graphics and illustrations can help your business. Here’s how…

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Why I’m Shopping Small This Christmas & The Gift Of Personalised Art Prints

Watercolour socks family personalised art print by Kerri Awosile with socks

If you follow me on social media, then you’ll know this year I’ve set myself the challenge of trying to shop small for Christmas. I know, it’s a term bandied around a lot and, as an independent creative with a range to sell, you could say I am a bit biased. It’s not some off-the-cuff decision, though. I’ve always liked the idea of shopping small at Christmas, but then (for one reason or another) taken the route of mainstream stores. This year, you are right…I AM biased. I have a range of products myself and it’s let me see the other side of Christmas sales. If you also like the idea of shopping small this Christmas, then keep reading for my reasons why I’ve decided to give it a try, and why one of my personalised art prints could be just the gift you’re looking for.

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Creative Business: Personalised Jewellery Maker Emma L’Amour

Personalised jewellery designer and maker for the Kerri Awosile Creative Business Blog
Photograph: Lottie L’Amour


“…there’s nothing more satisfying than giving something a big whack with a hammer when you’ve had a bad day!”


Emma L’Amour is an independent jewellery designer and maker in the UK, with a clean and minimalist style. She specialises in designing and creating personalised jewellery, using traditional hand-stamping techniques, but also offers a range of non-personalised items. I, for one, love her style – it feels so contemporary and yet timeless, and I can’t wait to find out more about the woman behind the brand. Here’s Emma’s interview for the next in my Creative Business blog series

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Feel Good Christmas Cards

Feel good Christmas Cards that can be personalised, by UK artist and designer Kerri Awosile


What do you want from a Christmas card? You want it to look good, with a gorgeous design and lovely quality cardstock. You also want it to help spread some Christmas joy. One of my brand values is to create products, and provide services, that feel good. Of course, designs need to be stylish and aspirational…but most importantly they need to inspire, feel light, and be creative. With that in mind, I thought it would be nice to properly introduce you to my range of feel good Christmas cards and the story behind each design.

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