Your brand personality… that wonderful combination of traits and characteristics that makes your brand special. If you’ve never heard the term before, you might be wondering how a brand can have a personality (let alone a secondary one!) but trust me when I tell you – understanding your brand personality, and aligning everything within your brand, is like business magic! One day I really must write a post giving more insight on brand personality as a whole (I did an IGTV video which gives a bit more detail, click here if you want to watch). However, today, I want to focus on why you need to know your secondary brand personality.
Whether you’ve got a special valentine in mind, want to send some love to a friend, or just want to create something pretty for yourself… this DIY watercolour rainbow heart card is the perfect creative project to inspire some hope and joy.
Behind the scenes of Aromas Christmas coffee cup design project
Aromas is one of my all-time favourite cafes. Based in Weybridge, Surrey, it’s quite local for me and I’ve visited many times over the last few years. To meet with friends, to hold business meetings and networking, and to relax with my husband. Their food is incredible (I even felt the need to order my 30th birthday lunch from their menu last year!), and their service is always so welcoming. So, when the lovely owner, Inci, commissioned me to create the Aromas festive coffee cup designs for 2020, I was over the moon. The idea of creating a clean, creative, and on-brand, product packaging design for a local Surrey business, filled me with excitement!
If there is one thing that will make the joy of painting disappear, it’s aiming for perfection. In fact, that’s true of any creative activity. Of course, there are times as a professional artist when I need to be conscious of how something looks at the end (clients don’t pay me to create something that looks bad!) but, when you’re wanting to get something from painting – whether that’s enjoyment or relaxation – letting go of the end result can be a big release. So, with that in mind, here’s a little watercolour painting exercise you can do for joy, not for perfection…
If you’ve known me for a while, you might have seen my previous posts ‘A Career Of Joy And Fulfilment’ and ‘Is my business fulfilling me?’. Fulfilment, to me, is about everything as a whole working together – from my happiness to my finances, and from my mental health to my relationships. Having a fulfilling business (and life) is about all of those things aligning. However, today, I want to focus on one aspect… creating a brand that feels good.
Blurrgghhh… I keep writing and re-writing the introduction to this post, but nothing feels right. Let’s just say ‘this year was hard’ and leave it at that, hey? I want this post to be about some incredible women who have brought joy, light, and (most importantly) inspiration to my 2020. Yes, there have been difficulties, yes there has been sadness, but these five women have fought the odds and done some amazing things this year. All five of my most inspiring women of 2020 are wonderful small business owners and deserve every bit of success that comes their way. A couple are clients I’ve had the pleasure of working with, the others are women I follow and admire.
Let’s get started. Here are my five most inspiring women of 2020…
“This has been a huge lesson learnt as a small business owner. Attracting the right customer. Ones that align with you, get as excited as you about ideas…”
Needless to say, this year has been tough for all of us… but especially those in the wedding and event industry. My heart really goes out to them. That’s why I’m especially pleased the last Creative Business feature of the year is a wonderful wedding supplier: designer and stylist, Kirsten Butler of The Little Wedding Helper. Kirsten and I have only fairly recently connected on social media but I was well aware of her creative work long before (going back to when I was still making wedding cakes in my first business). She has such an eye for bringing a couple’s personality into their styling, in an imaginative way, that’s really inspiring. She’s also a lovely woman who seems to care very deeply about her work. I’m really looking forward to this. It’s time to find out more about the woman behind the creative business… Continue reading Creative Business: Designer & Stylist, Kirsten Butler of The Little Wedding Helper
“Everyone was so kind and welcoming and the village was full of rustic charm and we knew we’d found somewhere pretty special.”
For the next Creative Spaces feature I’m so pleased to share the gorgeous country cottage of Clare, better known on Instagram as ‘@ourlittlechurchcottage‘. With a beautiful balance of quaint features and modern styling, and soft pops of floral colour, Clare’s home feels so welcoming, cosy, and calm. I’m a particular fan of how she brings a creative touch to her interiors by making some decorative elements herself. It just adds to the personality and joy of the cottage. I can’t wait to find out more about the space, so let’s get started…
“As you might be able to tell, interiors are totally my thing! I love the creativity that goes into layering things and finding your style.”
There may have been a longer delay than intended in sharing another Creative Space with you (finding the right spaces and fitting in with everyone’s timings has been a bit trickier than expected) but, I promise you, the wait is worth it. The next feature I have for you is so gorgeously classic yet contemporary, with touches of tactile comfort and a light but grounding sense of nature. Ceri Olofson, of Candour and Polish, is an incredible copywriter and brand message coach (you might remember her Creative Business feature last year), she’s also an avid lover of interior design. Her stylish office and home are so perfectly ‘her’, and I can’t wait to hear the story behind their creation…
“So I wouldn’t say I’ve always been creative…. I’d say creativity is part of who I am. It’s what lights me up and makes me, me!”
Time for another Creative Business feature… the ever so talented, caring, and stylish, Lauren Goodman of Bluebird Creative Events. Lauren is one of the most inspiring people I know. Watching her navigate 2020 with style and integrity has been amazing. As a Surrey wedding planner, coordinator, and stylist, the last year has been (understandably) challenging, but has that stopped Lauren from creating unforgettable experiences? Not in the slightest. In fact, she’s managed to come up with a ‘pivot’ so perfect for her brand, by offering at home services and products involving food and creativity… I mean, what’s not to love?!
I first got to know Lauren on social media, back when I was making cakes in the wedding industry. Little did I know at the time (but very soon realised), she lives just a five minute walk from my studio. Going to a local café for a good chat was starting to become a very enjoyable habit before Covid… and I’m so looking forward to a time when we can talk all things creativity and business again. In the mean time, let’s get to know more about the wonderful woman behind the business…
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